Nick Lightbody
6 min readMar 10, 2021

What is No-Code or Lo-Code and why should I care? The importance of semantics in marketing productivity software.

People respond positively to an offer that they recognise either because they’re familiar with it or because it’s something new to which they are open.

Accordingly the meaning understood by the observer of an offer is crucial and language needs to be used in a way that those for whom it is intended understand – or at least recognise.

Nick Lightbody

A British former lawyer designing sustainable micro responsive web sites because “less is better”.